Marketing 401
How to Avoid Five Misconceptions that Waste Your Time and Money
This Special Report Provides Online and Off-line Marketing Advice to Stand Out
More and more professionals and business owners are realizing the necessity of promoting themselves and their business especially in a tougher economy.
If you're communicating to network or for your website, media, brochures, reports, emails, sales letters, postcards, faxes, product or service presentations, then you want to make sure you are…
Sending the right message and,
Reaching your target audience
But where do you start?
Where do you get competent guidance when it comes to promotion and marketing?
What common pitfalls should you avoid? What about hiring a copyrighter, graphic designer, PR person, ad salesperson or marketing coach?
Or, why not just do it all yourself?
This report will save you time, money and frustration. Plus you'll learn how to make an informed decision to create the right marketing plan, prime your pipeline, and boost your business and income.
Yes Daron, I want my free indepth Powers Marketing Report
"Your marketing report stimulated several ideas for another website that will result in immediate business growth
Your report is authentic, packed with innovative ideas and clearly shows you practice what you preach."
Michael Jeffreys
President, Yes Network Waterford, MI
Also by Daron Powers…

Deep Thoughts Corner…
Power's Philosophy 101
Early while dating my wife I was just introduced to one of her close personal friends. Over coffee she leaned forward and asked, "So Daron what's your philosophy of life?" Whoa, I thought now here's a deep woman. A sip of coffee, a few thoughts later I said, "Nothing has any meaning except the meaning you give it." She said, "That sounds like a song." I replied, "You're right. I'm going to go home and write it." I titled the song Do the Best You Can. The lyrics are written below.
Do the Best You Can
Nothing has meaning,
Cept' the meaning you give it
Ain't goinna' to change,
Till you do something different
Prisoners here, not of their making
Some are going learn that life
Is for making love
Life's for making love
People hurtin' people,
From earth to space
Defending their Gods,
Killin' their own human race
Some think there's not enough love,
To go around
Some are going learn that love,
Is everywhere to be found
Love is everywhere to be found
There's a bird flying over a mountain
A moon shining bright in the dark
Rising sun will warm the winds of winter
In the spring the flowers come
Yes they do
Take a look around now,
Lay of your land
The shape of your thinking,
Is your present hand
No need to worry,
When you realize the plan
That life is for loving
So do the best that you can
Do the best that you can
Nothing has meaning,
Cept' the meaning you give it
Ain't gonna' to change,
Till you make it and live it
Imagine your future,
Realize your plan
That life is for lovin' so,
Do the best that you can
Learn to love, life
Do the best that you can
About Daron Powers
As an independent businessman I’ve consulted in a variety of industries, evident by the feedback throughout this website.
But allow me to speak directly to you and give you additional insight…
Education
My formal education is in marketing. I received a BBA from Eastern Michigan University. However, the real world experience has come from selling myself into a variety of fascinating and challenging projects. Ventures include Fortune 500 companies such as Ford, GM, ADP, Chrysler, Pulte Homes, Navistar, H&R Block, Toyota, plus scores of mid-sized and small businesses, and one-on-one coaching with professionals.

Speaking & Coaching
I developed my speaking and business coaching skills as a result of ten years of experience in a world-class training organization. I learned to market, sell, and manage salespeople from the products I was promoting. During this formative decade I established myself as one of the top producers in the Dale Carnegie Organization located in Southeast Michigan. During this period I worked with tens of thousands of individuals and businesses. My proficiency in marketing, sales and leadership prepared me to tackle projects for the clients listed throughout this website.

Out-of-the-Box
What rounds me out as a writer, presenter and business coach are my hobbies... well more like passions. My background as a musical composer and stage performer along with a brown and black belt in two different martial arts, infuse each business project with unique insight and an unusually high degree of creative “out-of-the-box” problem solving. Now apply that to your marketing and selling projects and you get fresh, innovative and actionable results.

At Home
For pure creativity I play guitar, compose, record and perform with my band. Our home is in West Bloomfield, Michigan surrounded by nature preserves, deer, geese and coyotes. I am married to a redheaded Social Worker with a heart of gold. We have three brilliantly talented daughters and a Tabby cat. Could I describe my family any other way?
And finally, I am proud to say that I am a Veteran of the United States Air Force.
Contact: Questions@DaronPowers.com
Client Feedback
Many Industries, Much Experience
"Our business owners were totally engrossed with your talk The Customer Experience. They left with more insight and new ideas to gain customer loyalty. I especially appreciated how your up-front preparation, questions and genuine interest resulted in delivering a powerful and relevant program."
Annette Knowles
Director of the Downtown Authority
Farmington Hills
"Over the past four years Daron Powers has worked with scores of dealerships delivering our Customer Caring Excellence process. In his diligence and persistence we've watched him repeatedly gain the respect of managers and employees.
He seems to always be willing to go the extra mile whether it's designing a module or to write an article to promote the success of our process. I am amazed at his skill in analyzing situations, providing targeted recommendations. When implemented, the results have been significantly improved employee morale and higher customer satisfaction scores."
Dick Block
Manager: Field Operations,
General Motors

"You get people involved from departments who are normally not involved in improving the dealership. As a result, over the last year there is a more noticeable feeling of "teamwork and we've watched our Customer Satisfaction Index steadily rise in all areas."
Andy Daub
President
Brown-Daub Chevrolet

"We needed to foster a participative atmosphere in our environment that would allow employees to grow with the changes and move toward greater success as a team. Daron was the role model for the change in leadership style we needed to exemplify within our organization. As a result of his efforts and the success of the program, again we are calling upon Daron Powers."
David Champanois
Manager
Ford Motor Company

"Your professional insight and your guidance has been influential in giving our management team direction and inspiration. The combination of techniques and your ability to ask the right questions helped our management group become more of a cohesive and productive team."
Howard Hackney
Vice President
Business Development
Chrysler Pentastar Aviation

"For over 20 years it has been my experience to be associated with numerous teachers, trainers and conference leaders. In my opinion, Daron Powers rates with the best. I am most impressed with his ability to generate strong feelings of trust and confidence in his audience."
Gerald F. Griffin
Vice President
Industrial Relations
Holley Industries

"Thanks again for another outstanding job in developing and writing our advanced quality workbook and leaders guide. You were able to capture and document the essence of our philosophy and get it across in a way that our employees can easily understand and apply. The leaders guide is masterful in that most any facilitator can quickly comprehend and present the complex subject of quality. I am impressed with your use of graphics, images and overall layout. Over the years I've worked with the biggest developers in the industry and your work is clearly two thumbs up."
Scott Sedam
Vice President of Quality
Pulte Home Corporation

"Thanks so much for your exciting presentation at our management meeting. It was clear that you had digested the information about Collection Division that we discussed prior to the meeting.
Your vision model of "From Compliance to Commitment" especially takes us. I like it so much I'm going to use it in explaining the need for employee empowerment in our organization.
Your presentation was dynamic and professional. The feedback from our managers was universally positive. Your message is especially timely in the government today. In an age of declining federal resources, employee commitment will definitely be required for us to continue to perform our mission."
W.T. Bigby
District Director
Internal Revenue Service
Contact: Questions@DaronPowers.com