Business Owners, Entrepreneurs, Professionals...
Spark Up Your
Communications!
Be Seen as the "Go-to" Expert-Authority Cement Your Brand in the Hearts and Minds of those you depend upon for Your Business to Thrive
Here are four key ideas to grow your business -- your enterprise -- your ability to attract more qualified business and improve earnings
KEY 1: Marketing Mind-Set
You can attract more qualified traffic by learning to better market your message. But did you know that the marketing mind-set is often missing from most professional's educational skill set?
With all the hats business people wear, they cannot be expected to be experts in all areas important to a thriving organization. Marketing is a profession in itself.
A brochure, website, business card or networking is by itself not marketing. Marketing is what you say, how you say it and who you say it to in a way that authentically defines you from your competitors in the eyes of your customer. Most business people are so close to what they do that they make costly assumptions that miss the mark with prospects. Why?
You see many professionals and business owners are good at what they do. But, through no fault of their own get so caught up in running their business, it becomes next to impossible to step back , develop and actually implement a relevant and practical plan to market themselves.
Too often, well-intended business people mistake marketing for selling. Marketing is how you attract prospects into your business. Selling is what you do after they are there as outlined in the next key below.
(Be sure to download the complimentary Powers 401 Marketing Report down the right side of this page. The complimentary report details practical marketing tips in how to be seen as the "go to" authority in your business or profession.)
"With each coaching session I was able to see where I was struggling and make corrections in my operation, right the ship during a difficult time, move forward and generate even more business.
The consumer report we wrote and published clearly positions me as professional, honest and quality oriented without the common platitudes used by competitors. I now have a clear competitive advantage in the marketplace. In fact, I've won every contract that includes the consumer report."
John Sames
Graphic Artist/Craftsman,
Livonia, MI
KEY 2: Informed Buying Decisions
Most people don't want to be sold as much as they would like to make their own decision to buy. The second key is to close more business through the application of a well-defined client centered decision making process.
It starts with building trust. Credibility and urgency comes through a series of defined steps that educate and inform your customer as to why they would be foolish to do business with anyone else but you -- at any price.
The key is to start out where your customer is. In other words, what are you doing to join the conversation already going on in their head about your product or service?
"I have observed positive results with the salesmen. There has been an improvement in their appearance and, more importantly, their attitude. We now have a common base of reference for discussing performance and new sales strategies for generating more business. Several of the salesmen have achieved their best results in terms of monthly sales.
Finally, I have come to value you as a sounding board for ideas that I have to change the culture of the organization and move it forward at a faster pace. Your input is valued and has been acted on in many cases. I view you as an agent of positive change in our organization. I value the relationship that we have developed and look forward to a long and mutually beneficial association."
Anthony C. Lewandowski
President
Allied Incorporated
KEY 3: Seamless Customer Experience
When your delivery system gives the customer what they want, when they wanted it, the way they wanted-when your product or service provides more value than the customer expects to pay, customer's are not just happy, they are delighted.
Successful professionals and business owners create a seamless and hassle-free customer experience. Positive and negative impressions made on customers shape buying decisions, customer loyalty and word-of-mouth business.
Any episode or event that leaves an impression of the quality of your products, service or people is called a "moment of truth." What are you doing to ensure every element of your business is leaving the right impressions to grow your brand?
"We going to hire a marketer from our industry but think we did better with you. She would have made the same industry assumptions along with a canned all knowing approach. Bottom line is that we came up with new and powerful ways to communicate what we do well."
Greg Adair
Founder, Affordable HomeCare
Farmington Hills, Michigan
KEY 4: Confidence & Self-Motivation
The fourth key is to sustain motivation and focus through effective self-management of emotions and energy.
In a business climate where every prospect or contact matters nothing in the professional's tool kit should be left to chance including motivation and focus.
What are you doing today to transform stress into energy, boost confidence and develop an unshakable mental toughness even in the face of rejection, disappointment and setbacks common to all professions?
(Be sure to download the complimentary 4-Point Sales and Marketing Report. This content packed feedback tool is designed to help you to evaluate your strengths, threats and opportunities in marketing, sales, customer satisfaction, and self-motivation. You'll find it in the upper right hand column.)
"Since the onset of your program, I have seen a change from relative stagnation to newly spirited attitudes of everyone on our staff. Your personal follow through has really served as the catalyst taking your presentation from thoughts into action."
Jack Bailey
General Manager
WCAR RADIO
Over the last 30 years I have worked with organizations of all sizes as well as business owners, salespeople and entrepreneurs conducting customized
- Presentations
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- Business Coaching
Scroll to the bottom of the page to receive information on custom keynotes, talks or presentions
"The consensus opinion from those in attendance at the conference was overwhelmingly positive. Your skill as a communicator with a message of substance and direction was very well received by all of our people, rookies and veterans alike. With your guidance, I also look forward to continuing this program throughout our company."
Jim Jensen
President
Liggett Broadcast Group
"Many thanks for your marketing improvement ideas on the email blast. Your marketing improvement suggestions hit the mark!"
Paul Hoernschemeyer
Director of Operations
TrueNorth Development, Inc.
Northville, MI
Keynotes - Talks
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Contact: Keynotes@DaronPowers.com